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Two-Bottle Tote: How Would You I-Protect It?

Get it? I-Protect? IP protect?

651G_BuiltNYBYObag.jpg

From Built NY. Website here.

Copyright? Too utilitarian.
Utility patent? Maybe, but watch out if you want to get a ...
Design patent? Sure. There certainly are non-functional design features.
Trademark? You'd better be ready to prove secondary meaning.

[See US Trademark Registration No. 3,026,873]
[Also marked "patent pending"].

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